AD discovery Workshop
Creative,engaging dialogues that advance advertising understanding.
By Panteion University Students.
AD/PR Lab Campaign on
Athens City Branding
OUR LABORATORY 2013 CAMPAIGN
OUR FINAL PROPOSALS
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AD/PR LAB CAMPAIGN ON ATHENS CITY BRANDING- OUR FINAL PROPOSALS
After having accumulated stuff concerning the parameters of Athens City Branding and informing about it from our common information pool, the 14 teams of our laboratory designed each its own AD/PR Lab Campaign on Athens City Branding. Furthermore, they implemented them! Some teams created apps for smartphones and tablets, other teams created websites to show off their campaign, others made inspiring videos and others shared and developed their insights through the social media platforms.
Last but not least, students learned to upload their projects and curate their digital presence after a course we had on Web Developing.
After all, students were able through the course to experience for the first time the tactile quality and truth of Advertising and Branding and to tell their own stories and ideas too.
We built and created together a storytelling work of art with authenticity, connection, surprise, share-worthy content, advertising philosophy and even personal meaning.
Lister to our story!
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
AD Discovery Workshop
Course: Introduction to Advertising and PR
Professor: Betty Tsakarestou,Assistant Professor
and Head of Advertising and PR Lab.
1) Viral Squad :
"Athens, we got the power" CAMPAIGN
2) Advertistas Terroristas: "Athens Our City.
Like it,Share it, Live it" CAMPAIGN
3) The Gamblers:
"GoTo Free" and "Athens C.V."
CAMPAIGN
4) Groovy People:
"Recycle now-Enjoy tomorrow" CAMPAIGN
5) The Legends: "AliveAthens"
CAMPAIGN
6) AD Pub:
"Athens on the road"
CAMPAIGN
7) Youth’s Encounters:
"Your Athens-
My Place" CAMPAIGN
8) Run-a-Way: "Athens Way"
CAMPAIGN
9) T.A.P
"Ecoland" CAMPAIGN
10)Fight or Flight:
"A-tourens"
CAMPAIGN
11) Force Team:
"Greece 3.0"
CAMPAIGN
12) Mahjong:
"One city,
million stories.
REJOICE ATHENS!" CAMPAIGN
13) Diversity Project:
"Athens Project"
CAMPAIGN
14) M.A.C.:
"From Athens With Love" CAMPAIGN
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AD/PR LAB
Campaign on
ATHENS CITY
BRANDING
June 2013.
City Branding: The case of Lyon(France)
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